Brand Creative Director currently in BCN.
I’m an independent brand consultant covering projects from strategy to design to comms.
Adevinta
Vicio
Correos
Sevilla FC
Correos
Vicio
Bro Athletics
Filmax
Sevilla FC
Background
18 years experience in Branding,
digital design & advertising.
BA (Hons) Visual Communications
London Central Saint Martins.
Experience
Barcelona:
Creative Director @ Summa Barcelona,
Madrid & Lisbon. 6 years at Summa learning from talented colleagues and great clients. I had the privilege of being in charge of projects like Correos, Sevilla FC, Adevinta, Filmax or SKAO.
London:
Digit, Saffron London & freelancing
here & there. London is definitely the factor that shaped me as a creative. I was lucky enough to share studio time with Wally Olins while working at Saffron London and tackling projects for clients like Doha Film Institute, Sony, Ford, National Portrait Gallery or Marks & Spencer.
Madrid:
Sra. Rushmore & Mccann Erickson.
You have to spend a few years working in advertising in order to experience both pain and fun. While at it, I worked for clients like Coca-Cola, Guggenheim Museum, Camper, Mahou or Repsol.
Lecturing & teaching:
Teaching branding @ IDEP and LABASAD.
Speaking @ Monotype EMEA Brand Talks..., Blanc Festival, …
Podcast about restaurant branding at Talent Class
FAQ’s.
How do I work?
Branding is what you feel about a company. Based on that, a brand should be the right mix between strategy and design. Between rational and animal. It fits well with how our mind works. I’m a team person. Creating a brand is a very human process so I like to find inspiration in both clients and coworkers while creating open exercises between all of us.
Where am I based?
I am currently in Barcelona but I move wherever I need to be focusing on. I like to believe in a ¨digital nomad spirit¨ so most of the work that I tend to do is fully remote. I found that this is an aspect that helps me find great talent to work with, and it also helps me create honest budgets to clients. There is not need to pay for my fancy office sofas, I don’t have any!.
Who is in the team?
I believe in a flexible structure. I assemble and run specific creative teams depending on the project needs. 18 years of experience has given me the chance of meeting great talented people. With this ability the team could become a group of strategists, a design studio, a brilliant content agency or a production house.
What is my driver?
I like brands that provoque an emotion. The ones that play a tiny part in popular culture. The ones that want to stand out and give a different point of view.
I believe in integral branding processes. Those ones that are born from their own purpose. Born from the big WHY of their businesses. I think of design as the tool that, if used skillfully, helps us create a focused, complete and differentiating message.
Do I freelance?
Maybe you just need a pair of hands and a thinking head. If so, get in touch! I’m always happy to take part in interesting projects that could help me become a better creative and designer. Either if it’s a solo mission or a group task, I’m up for it!
Proof of work?
I will be more than happy to show you my work in detail. Over the years I have been involved in projects covering many industries: Sports, finance, food & beverages, restaurants, nutritional, professional services, real state…Just let me know what is it that you are involved in so I can prep something for our meeting.
